Wednesday, September 17, 2014

Inspiring Girls to be Engineers with GoldieBlox {Review & Giveaway}

GoldieBlox logo
Although times have changed from when little girls were only encouraged to play with dolls, wear dainty dresses and white gloves, and host tea parties, there is still a clear gender gap when it comes to toys. A simple stroll through the toy section in any box store reveals the "girl aisle" that is pink, pretty and passive, while the "boy aisle" is blue, active and action-packed.

Why are we not encouraging the next generation of girls to continue on in science, technology, engineering, and math (STEM) as much as we do for boys? Sure, we let them play with blocks and construction toys, but those have long been classified as for boys, so is it really any wonder that girls tend to lose interest in STEM subjects by the age of 8?

Fortunately, there is one award-winning company that has been striving to change the toy world by working to inspire the future of female innovators and engineers. It is time to think beyond the pink toy aisle and revolutionize the way that we encourage and motivate girls to look at the world with the one and only GoldieBlox.

GoldieBlox mission

Created in 2012, GoldieBlox's interactive book series + construction toys for girls have rocketed from a prototype to the 2014 Toy of the Year, featured everywhere from the Today Show to Good Morning America, Elle, and the New York Times. Engineering is one of the fastest-growing job sectors in the United States and men continue to largely outnumber women (only 14% worldwide), so I love that GoldieBlox is determined to change that equation!

The company currently offers three award-winning products (with three more that have just debuted and are available for pre-sale!) that help young girls to learn and enjoy basic engineering principles. Each GoldieBlox product features a fun story about a girl named Goldie, who has to solve a problem by building a simple machine.

The products come with pieces to build the same simple machines that Goldie builds, so kids can construct right along with her. After finishing the stories, they can then take the pieces and use their creativity to create a limitless amount of other simple machines while making up their own tales!

GoldieBlox products

As GoldieBlox products are suggested for ages 4-9, I wasn't surprised when my 5-year-old and nearly-8-year-old daughters were both extremely excited to get started exploring the world of engineering with Goldie.

GoldieBlox toys

As they began removing items from GoldieBlox and the Dunk Tank, it was already easy to see how this kit would help encourage my girls' STEM knowledge. First, the pieces themselves are based on the Seven Simple Machines (wheel and axis, lever, pulley, etc.), which are the basic building blocks of every physical thing.

Second, the "Bill of Materials" lays out the correct names for each of the pieces, so kids are already learning and using the engineering vocabulary and terms before they've even begun building!

GoldieBlox materials

This kit begins with a storybook, telling the tale about Goldie needing to wash her dirty dog, Nacho, who doesn't like water. The result is a structure based on the concept of hinges and levers that causes an unsuspecting Nacho to fall into the dunk tank (or, in this case, a glass of water) when the target is hit!

GoldieBlox and the Dunk Tank review

My girls not only loved the finished product — in particular getting to throw the ball at the target to see Nacho fall — but were extremely intrigued by the building process as well. Turn each of the individual pieces into a structure that then drops Nacho into a glass of water when the hinge is hit with the ball? How cool!

GoldieBlox review
This set has the added bonus of the back of the storybook turning into a carnival background!

After the fun of our first GoldieBlox experience, it wasn't long before we opened the GoldieBlox and the Parade Float kit to find out what educational adventure would happen next. In this set, Goldie and her friend Ruby are competing in a pageant and users are able to build a parade float to take part in the tale.

As with construction of the dunk tank, my daughters were excited to build the parade float and beamed with pride when they had the piece completed!

GoldieBlox and the Parade Float review

I love that GoldieBlox, as well as introducing and teaching engineering skills, promotes such confidence in building and the importance of not giving up.

Research has shown that girls are less likely to pursue an activity if they don't know they will be amazing at it, so simply being exposed to the terms and concepts when they are young is going to stay with them for long into the future!

GoldieBlox Parade toys

What we discovered as the icing on the cake for GoldieBlox is the way that all of the pieces can easily be taken apart and used for just about any sort of other creation.

Girls simply have to use their imagination (they can also be inspired by the additional design ideas that come with the kits) and, as all of the parts are compatible between all of the kits, the sky is the limit in building and constructing!

GoldieBlox engineering toys

With a mission to inspire the next generation of innovators and help girls think beyond the pink toys, GoldieBlox is the perfect way to encourage kids to see their world in a different way. Head over to today to find out even more!

The first three kits (GoldieBlox and the Spinning Machine, GoldieBlox and the Parade Float and GoldieBlox and the Dunk Tank) can be purchased in stores, from GoldieBlox or on Amazon, while the new additions (GoldieBlox and the Builder's Survival Kit, GoldieBlox and the Movie Machine and GoldieBlox Zipline Action Figure) can be pre-ordered for future delivery.

Are you ready to encourage and motivate the girls in your life to stay interested in math and science? Visit GoldieBlox online, connect with them on Facebook and Twitter, and, thanks to their generosity, one person will be able to see how much creativity and STEM-based fun these kits provide, because...

One lucky person will win (1) GoldieBlox and the Parade Float and (1) GoldieBlox and the Dunk Tank kit!

GoldieBlox giveaway

This post is part of a campaign with GoldieBlox and The Motherhood, who sent me products, compensated me for my time, and provided the giveaway prizes. Opinions, experiences and photos shared here are my own and honest and if you really need to see more, click here to see how I roll.


a49erfangirl said...

Love the different kits they have for girls. I think my daughter would like the spinning machine.

a49erfangirl said...

Love the different kits they have for girls. I think my daughter would like the spinning machine.

tawndam said...

Unfortunately... it's always been 'easier' for a girl to have boy interests... but it's a step in the right direction! thanks ☺

d schmidt said...

Vsited and I really like GoldieBlox Zipline Action Figure. I like GoldieBlox is determined to change the equation. We aim to disrupt the pink aisle and inspire the future generation of female engineers.

Sharon Schoepe said...

I learned that one of their future kits will explore coding

clc408 said...

I like that their toys encourage girls in building and engineering.

Linda said...

The CEO's math teacher suggested that she pursue engineering in college, that was the start of her career!

Anonymous said...

I love all the options for girls. Usually most of these types of toys are geared towards boys. But i love the colors and cute stuff!

Carly D.

Unknown said...

I learned they are TOTY of 2014

HedgeHogi said...

I love the spinning machine. I love it shows girls they can build and have an imagination.

wigget said...

they received the 2014 toyt award

Mammamayor said...

I love how they have different ones and different prices to fit everyone's budget,

Unknown said...

I like how their toys encourage girls in building and engineering.

Treesa said...

I love that these are geared towards girls!


Unknown said...

I love how they empower girls to be just as creative as boys with engineering

Jessica said...

The GoldieBlox and the Builder’s Survival Kit, looks like an awesome kit with so many possibilities. I could see girls building for hours with that set! Thank you for the wonderful giveaway! girlygirlugh at gmail dot com

Barbara Montag said...

Something I learned - Female engineers are 14% compared to 86% for males.
thank you

Barbara Montag said...

GFC & Google+ Barbara Montag
Bloglovin barbaramontag

Nichole Bentley said...

The Goldie Blox Movie Machine Looks Really cool! Thank you!

Unknown said...

I really love the spinning machine and I love the red zippered hoodie.

Unknown said...

I learned and loved that they geared up for girls. Super empowering.

Terri said...

I like GoldieBlox and the Spinning Machine. My 2 granddaughters (sisters) would enjoy all of their sets.

amy m said...

The idea behind this company is awesome.... the Movie Machine looks especially fun.

Wendy Rozema said...

I LIke Goldie Blox and the parade float!

Unknown said...

I love that the playsets come with a book to encourage reading and play