At the same time, I found the franchising opportunities with Kiddie Academy intriguing. What a great concept for folks that not only want to know their son or daughter's childcare location and staff inside and out, but make it their business as well! After highlighting the successful franchises in Bradenton, Florida and League City, Texas, I wanted to hear about more people that had turned Kiddie Academy into a part of their lives. He is...
Dwight Wilkinson opened his Kiddie Academy, located at 1020 Horsham Road in North Wales, Pennsylvania, on September 8, 2003, at the age of 42. He has remained dedicated to educational excellence, which, along with a passion for children’s mental and physical development, has helped him and his academy achieve success.
Background: As a previous business owner of a Haagen-Dazs Ice Cream Shop, Dwight Wilkinson was looking for a business concept that would grant him more time with his wife and four children. He began researching opportunities with a Monday - Friday schedule to help accommodate his family-oriented lifestyle and responsibilities as a community volunteer and coach of his children’s soccer, basketball and baseball teams.
Dwight narrowed his search down to the child care franchise industry due to his love of children and managerial background. After two years of looking at child care companies, he chose Kiddie Academy for its warm, caring personality. He found Kiddie Academy to have a vested interest in the success and well-being of their franchisees.
Goals: Dwight often sets goals around educational achievements and finds opportunities for his academy to reach a higher standard. He continually looks to improve the quality of services at his Kiddie Academy, whether through hiring qualified, passionate staff members or adding educational resources. Dwight hopes to grow his academy’s enrollment and is looking into the possibility of opening a second location in the future.
Challenges: Each new generation of parents find a new way to communicate with each other, their children and their child care providers. For Dwight, finding the most effective way to communicate with his families has proved to have its challenges. However, by experimenting with various communication methods, including take home folders, outdoor signage and technology, he has learned more about the consumer and how to reach his target audience.
Results: Dwight’s hard work and commitment has earned him great success. His academy was recently licensed by the Department of Education and accredited by AdvancED, which is an achievement no other child care in his area can claim. From a personal stance, becoming a Kiddie Academy franchisee has been both fun and rewarding for Dwight. It has given him a better quality of life and allowed him time to spend with his children and family.
Stay tuned for future posts on more franchisees to see how Kiddie Academy has changes their lives as well! To find out more and see if this opportunity might be right for you, visit the Kiddie Academy Franchise website.
I am partnering with Kiddie Academy Franchising to write a series of posts, however, all thoughts and opinions expressed are honest and my own.