Yes, everyone agreed, their kids were very excited for the holiday.
Yes, they continued, they had plans to bundle up and head out trick-or-treating.
The problem that everyone commented on, however, was the fact that the result of going door-to-door for candy was a small mountain of junk food that no one actually wanted their kids to eat.
After all, it's not like kids come home and dump out their bags to find broccoli and apples mixed in with the treats, candy and chocolate, now do they? But while we all dislike having to be the "Mean Mom" and take away our kids' loot, there doesn't seem to be many other options. That's just what Halloween is all about... right?
Not anymore. Now that UNREAL, a new generation food company, has come along with their mission to "unjunk" the world.
UNREAL exists because one Halloween a thirteen year old boy asked why candy needed to be so unhealthy. After an argument with his father, he did a bit of research only to find that candy is filled with bad things like hydrogenated oils and artificial colors and flavors. And what's worse, he found out that those ingredients don't make candy taste better, they simply make it cheaper to produce.
Nicky believed that candy without the junk could be made and that it would taste better. And he and his father and brother decided to prove it.
And they did.
UNREAL provides many of the great flavor combinations we love in our treats, but without the corn syrup, without the partially hydrogenated oils, without the GMOs, without the artificial flavors, colors, and preservatives, and with 40% less sugar per serving on average. The key ingredients are responsibly sourced, and the candy is available in the stores we all shop, at a price point we can all afford.
But, let's face it. This all sounds good on paper, but if UNREAL doesn't truly taste good, how is it going to have a chance at replacing traditional candy in the minds of children (and us chocolate-loving adults)?
Setting out to answer that question as well as see what other parents and kids would think of UNREAL, we were able to have an UNREAL Party with many of our friends just in time for Halloween.
In an effort to unjunk our candy-filled holiday, we were thrilled to include UNREAL products into our Halloween festivities. Food, crafts, costumes, pumpkin carving, pumpkin painting, cookie decorating and more — what could be more fun?
The response to the plate of UNREAL candy was immediate. Either people had heard of it and had already been curious to taste it (I think I saw this featured on The Doctors recently...) or this was their first introduction and they, too, were curious about the flavor (There aren't any junky ingredients? Then what's in them?).
As the discussion about UNREAL turned to the lowered sugar content, increased dietary fiber, and organic as well as fair trade items listed, the interest continued to increase. After it was fully determined that UNREAL really was a way to unjunk our kids' Halloween...
...all that was left was to eat it!
As party attendees of all ages began to sample the selection of UNREAL treats,the consensus was overwhelmingly positive. People couldn't help but compare the flavor of each of the UNREAL products to its "traditional" candy counterpart and marvel at the way that it was possible to have a snack taste so good while suddenly not being so horrible for you.
By the time our Halloween Party came to an end, it was clearly an UNREAL success. The idea of handing out these healthier candies for Halloween was fresh in people's minds (kids wouldn't even know the difference because the candy still tastes delicious!) and parents also commented on how great it would be simply to have UNREAL products in the house.
Whether packed in a school lunch or pulled out for a special treat, UNREAL allows you to feel secure that you're not feeding your children (or, ahem, yourself) questionable ingredients, but instead provides a much more guilt-free way to enjoy the rich flavor of delicious chocolate!
Even better, a good friend of mine runs the school store at her children's Waldorf school and has already taken the steps to begin selling UNREAL there. She brought in a few of the leftover samples from the party and they were a huge hit with the kids, parents and faculty!
It's time to take back our snack foods! If you're ready to learn more about how we can change our treats one candy bar at a time, visit GetUnreal.com and connect with UNREAL on Facebook and Twitter. Still not convinced that these taste just as amazing as other candy? One person will soon be a believer as well, because...
One lucky person will win (1) free product coupon for UNREAL unjunked candy!
(Enter with the Rafflecopter form below. If you have any questions or problems entering, there is a video tutorial found here that can help.)
a Rafflecopter giveaway
A big thank you to Resourceful Mommy Media for providing compensation and product samples for our UNREAL in-home party. However, I am sponsoring the giveaway portion of this post myself. The opinions shared are my own and honest and if you really need to see more, click here to see how I roll.