Friday, July 15, 2011

Just call me the Naturalizer "Shoe to the Rescue" Shoe Fairy

The blogging world is a big place. A huge place. A massively large how in the world did I just come across 73 blogs today that I didn't know existed? place.

Is it overwhelming to think of the number of people out there that have lives and stories and their passion to share?


There are food bloggers and fitness bloggers and green bloggers and review bloggers and niche-less bloggers and... well, pretty much everything that you can think of.

But that's what makes blogging great.

Everyone has a voice and everyone has a platform to share it. That's the essence of the blogosphere and I, for one, wouldn't have it any other way.

So what's the best way to celebrate us all? By getting together for an extended weekend of fun and learning and collaborating and more at the biggest blogging conference of the year: BlogHer '11.

Taking place in San Diego, CA this upcoming August 5th and 6th, BlogHer '11 will bring over 3,000 attendees together from all over the world to share hands-on learning, rich discussions, opportunities to meet with the brands that support them, and plentiful networking opportunities.

Pretty amazing, right?

So, as the days count down to this highly-anticipated event, the blogosphere has been heating up with talk. There has been talk about meetings and talk about the speakers and talk about the overall opportunity to be able to get together this way.

But who am I kidding? The most talk has been over this one question: What are you wearing?

Considering that the essence of blogging has us typically sitting at home in front of a computer screen (in pajamas, if you're like me), it makes sense that the chance to see so many incredible ladies (and a few men) in person requires putting a little thought into the outfits that we choose.

Having had the opportunity to attend BlogHer '10 last year, I can personally attest to the need to blend style with comfort. I know that the clothing that will be seen will range from casual and relaxed to formal or elaborate... and that's all okay. Really! Just wear what will make you feel good about yourself and be happy!

But, wait. Hold on.

That thought doesn't extend to one thing: shoes.

I have no doubt that as thousands of women descend to the stores and online to do their shopping, they will be purchasing new shoes in anticipation of the conference. I did exactly that last year and my feet paid the price and were unhappy with me the entire time.

So this year, I want to help other women not make the same mistake. No hobbling around trying to avoid blisters, no limping over sore arches, no standing around barefoot at parties with poor footwear choices relegated into my purse.

Nope. This year I would be honored to partner with Naturalizer, the brand synonymous with rich leather, soft suede, and unique details that come together to make shoes that are high quality, stylish, and comfortable. Their "Shoe to the Rescue" opportunity is calling my name and I believe I have the answer:

(If you're reading this post in your email, come on over to see the video... you won't want to miss it!)

So there's my plan. I'm going to wear cute and casual clothes during the day and pull out fun and fancy (at least for me) items at night, so being able to incorporate Naturalizer's Violette, Kiril, and Alarm shoes into my looks would be perfect.

I'd be able to feel confident and comfortable while my feet would have plenty of support and cushioning... all while looking good. Naturalizer knows how to meet the needs of women who want to stay current and fashionable while making it possible to be on our feet for hours on end (which is precisely what will happen at BlogHer).

If I am lucky enough to have the opportunity to turn into the Shoe Fairy next month, you can bet that I will make sure that everyone I rescue (with information, shoes or a coupon) goes away knowing that Naturalizer combines the look women love with the function that our feet deserve. Let's hear it for happy feet!

Visit Naturalizer for much more about their gorgeous footwear and keep up with them on Twitter and Facebook so that you'll never miss a great new look.

This opportunity was presented to me by Naturalizer and the Brown Shoe Company through MyBlogSpark and this post serves as my entry to win a sponsorship for my attendance to BlogHer 11.


Cassie said...

I love Naturalizer! I have a few pairs.

LeeAnn said...

Ohmygosh Xenia. I am like SO PROUD of you right now. You have got this in the bag! That post was great, and that video was AWESOME! Naturalizer would be lucky to have you representing their brand!

Good luck!

Alissa said...

Awesome, awesome, awesome! Great job on the video - just added Naturalizer to my BlogHer shopping list (you know, in case I don't get rescued by the Shoe Fairy!)

Good luck on the contest!

Anonymous said...

You are hilarious, that video rocked. You did an amazing job good luck girl, you definitely deserve to represent Naturalizer!

Heather said...

Can we say...Shoe-In?


You are awesome! LOVE It!

Colleen (Shibley Smiles) said...

You are so creative! I hope to see you as the "Shoe Fairy" next month!

Dawn Lopez said...

What a great post and great points..... there is nothing worse than uncomfortable shoes! You get my vote ;)

Sippy Cup Mom said...

I love how creative you are! Naturalizer would be lucky to have you as their Shoe Fairy!!

MIG said...

You'd be perfect to partner up with Naturalizer! When I met you at BlogHer last year you were so friendly and outgoing. You'd be a wonderful choice for Naturalizer this year!